Design Management: Airbnb

The design management module exercise was to pick an established brand and develop a marketing strategy to refresh its position. 

The brand that our group chose was Airbnb and we developed a strategy around 'work from anywhere' concept that closely aligns with Airbnb's ethos and refreshes its position during Covid. 

The deliverables included running a social media campaign with the new strategy and designing an advertisement and social media posters.